In developing and promoting GREENation, TCI is involved in three related, yet distinct, activities. These include GREENation Research, the GREENation Campaign, and the annual GREENation awards. More detailed literature describes these activities in greater detail.

GREENation Research and Metrics

While great progress has been made in determining what constitutes "green" progress, the field is plagued with competing ideas, special interests and divergent measures. GREENation seeks to capitalize on the best research available, combining not only environmental factors, but also economic, social, and political factors.

For example, data will include information from the Yale-Columbia environmental performance index (EPI), but this will be modified to reflect actual activities of the nations. For instance, in the EPI, a country with an inherited wealth of tropical forests will score higher than a country that does not have this natural resource. It is an "accident of birth" boost to the EPI. Such inherited factors will be normalized out of the GREENation scoring. Evaluation will also include many other non-exclusively environmental factors concerning governance, wealth creation, crime control, etc. It doesn't benefit a nation (or the world) much to be environmentally green if its residents are not enjoying economic and social growth as well. As another example, nations' progress toward United Nations Millennium Goals plays an important part in determining a nation's GREEN progress.

TCI will rely heavily on affiliations with universities and other major research organizations for determining viable goals, measures and metrics. For example, TCI is a board member of Virginia's 25x25 Alliance, with the goal of providing 25% of energy from renewable sources by the year 2025. TCI also supports the United Nations Global Compact, ensuring that nation's continually work toward reducing poverty and increasing opportunity for its citizens.

The best practices as established and implemented by various countries and provinces will be incorporated into the determination of what works, what is achievable, and what should be expected. An annual self evaluation by all participating nations and provinces, as well as an external evaluation from available data will establish an overall ranking of all nations and provinces.

GREENation Campaign

TCI's GREENation campaigns take sustainable economic development and renewable energy and resources to the limit. GREENation promotes the idea of turning an entire country, state or province green. The GREENation initiative covers not only energy, pollution and resource management, but also poverty, crime, public health, corruption, education, diversity and aspects of a fully-integrated sustainable livelihood. A GREENation is one in which a myriad of interrelated goals have been achieved at specific levels (see white papers).

The impact of implementing a GREENation campaign cannot be overstated. A GREENation will see noticeable improvements in environmental quality, stimulation of local economy, greater stability in prices and currency, greater peace, prosperity and opportunity for its inhabitants, recognition by the United Nations and other agencies, and marked increase in tourism revenue. GREENAtion status is never a stagnant point at which one has arrived, but rather an ever improving benchmarks of goals toward a fully sustainable community.

GREENation Awards

TCI will identify and honor at a celebration each year the countries (or states or provinces) that have best achieved GREENation status, as well as the countries that have made the most progress toward GREENation status in the prior three years. A minimum breakout into three categories of relative size and GDP will be utilized. The event will be promoted through sponsorships of major stakeholder organizations (i.e. the UN, NGO's), foundations, commercial sponsors, and individuals. Selection for nomination will be through surveys, independent research and invitation. Selection for award will be based on exhaustive weighted scoring in all areas. Awards may be based also on size of the economy - such as three rankings; those in the wealthiest third of nations, those in the middle, and those at the bottom, with different weighting criteria applied to each. Weighting criteria will also be skewed within countries. For example, Brazil might be scored more heavily in terms of deforestation than, say, Iraq.